Proving, improving and sharing: assessing the creation of social and economic value

Summary

Impact measurement is key to assess the value created by the Ecosystem projects and to ensure the fulfilment of the Fund’s mission. By validating the replicability potential of these social and economic innovation programs, it is also part of a larger goal: transforming Danone.

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Reblogged from Danone Ecosystem:

Proving, improving and sharing assessing the creation of social and economic value

Demonstrating the effectiveness of the implemented programs

3 years after the creation of the Danone Ecosystem Fund and the launch of 39 projects, Danone has started a thought process about the measurement of its projects’ impacts, thereby confirming its ambition to innovate.

By measuring the effectiveness and the sustainability of the business models co-created with non-profit partners, the Ecosystem Fund will keep on improving and learning to achieve its mission.

What is essential is to measure the social impact of projects so as to justify their replication,

said Martin Hirsch, President of the Civil Service Agency and Vice-Chairman of the Guidance

Measuring impacts through innovative partnerships

Measuring social impact is a relatively new idea for companies and there is a variety of methodologies.The TRASI (Tool and Resources for Assessing Social Impact) identifies over 80 methodologies. However, to date, there is no «benchmark» organisation or «best» methodology for measuring social impact.

To contribute to the advancement of this issue, Danone is launching a vast program (which aims to integrate the measurement of its projects’ impacts) with international academic experts, selected on a review of the existing approaches and methodologies.

These innovative partnerships, established for a period of 2 to 3 years with key players in the world of development, will measure the impact of the Fund’s iconic projects according to 4 main themes: social & economic value created, sustainability of social & economic capabilities, project potential scalability and women’s empowerment.

Replicating the approach to increase Danone’s impact on its ecosystem

Eventually, this experiment can serve as an example for other social innovation platforms at Danone. Moreover, as pointed out by Valeria Budinich, Chief Entrepreneur of the Full Economic Citizenship Initiative at Ashoka USA and member of the Fund’s Guidance Committee: «The objective of impact measurement could be to identify the way to build a stronger Danone business model with the right value chain in each country Danone is operating by maximizing social outputs of its activity (the social footprint!)».