Encouraging microentrepreneurship, facilitating access to healthy products and raising awareness on nutrition issues

Summary

To bring health through food to as many people as possible, Danone needs to guarantee its products are accessible. Children’s health in particular is a key issue for Danone. However, childhood malnutrition is still a major health issue in many countries where the company is based. In Indonesia for example, 37% of children under 5 experience delayed growth due to malnutrition.

15Oct.
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Reblogged from Danone Ecosystem:

Leaning on the potential offered by local distribution, the Warung Anak Sehat (WAS) project, co-created by Sari Husada and the NGO Dompet Dhuafa, deals with the difficulties in accessing healthy, affordable products in rural areas, and the issue of nutritional education for mothers.

WAS fosters micro-entrepreneurship initiatives: after receiving business and nutrition training, women taking part in the project open kiosks where mothers can come to find information about childhood nutrition and buy healthy, affordable products (vegetables, meat…).

This project therefore helps promote children’s health while creating jobs. This dual goal has been successfully achieved!

Micro-distribution projects are always facing a double challenge: optimizing the economic business model to reach profitability, pledge of sustainability and of large scale development possibilities, while insuring the reach of social objectives (training, rehabilitation, job access…) defined for targeted populations that require a specific management.

This challenge involves some difficult arbitrations but also increases creativity and innovations for the business of tomorrow.

You can read the whole Ecosystem Newsletter on microdistribution here.