Reblogged from The Guardian Sustainable Business:
« […] We turned to communications agency Fishburn Hedges and asked them to do some analysis on which individuals are having the most impact in the online sustainability debate.
As we believe in openness, we thought you too would be interested to see the results. […]
Fishburn excluded organisations as well as full-time journalists, and manually checked that each twitter feed was centred around sustainability and actively engaged with followers.
Obviously, there are other ways of producing a league table, so please do tweet @GuardianSustBiz using #topsust with your suggestions, or join the comments section below and share with us anyone we’ve missed out. »
Top 15 American Sustainability influencers on Twitter
#1: Bill McKibben, @billmckibben,
Author, Educator, Environmentalist and Founder of 350.org.
#2: David Jones, @davidjoneshavas,
Global CEO Havas. Co-founder One Young World. Led Kofi Annan’s tcktcktck campaign on Climate Justice. Author, Who Cares Wins. Creator, Social Business Idea.
#3: Clayton Christensen, @claychristensen,
Professor at Harvard Business School. Author of @MeasureYourLife. Tweets with occasional assistance from the Fellows at the Forum for Growth & Innovation.
#4: Simon Mainwaring, @simonmainwaring,
Author of NYT bestseller We First, founder of social branding firm We First, ex-Nike/Wieden ad creative, blogger, speaker, Dad, Australian.
#5: Susan McPherson, @susanmcp1,
Passionate connector who believes biz can be a force for good. SVP at Fenton. Angel Investor. Loves adventure, pups, the ocean & running. Host of #CSRChat
#6: Rosabeth Moss Kanter, @RosabethKanter,
Harvard Business School Professor and author of SuperCorp, a look at how a new generation of values-driven businesses do well by doing good.
#7: Gil Friend, @gfriend,
Strategic sustainability thought leader, consultant, coach. CEO Natural Logic. Author Truth About Green Business. Blogger.
#8: Jeremy Heimans, @jeremyheimans,
CEO/co-founder @Purpose. Co-founder @GetUp, @Avaaz, @AllOut
#9: David Wilcox, @ReachScale,
#GettingGoodtoGrow by bringing social entrepreneurs together with corporations. Columnist on CSRwire.
#10: Julie Urlaub, @TaigaCompany,
Sustainability & Social Media Consultant at Taiga Company; Social Media Wiz for Green Biz – Breathing life to social communications.
#11: Tony Schwartz, @tonyschwartz,
President and CEO, The Energy Project. Author, Be Excellent at Anything. Passionate about transforming the way the world works. Craves depth.
#12: Adam Werbach, @adamwerbach,
Co-Founder, http://yerdle.com , Founder, Saatchi & Saatchi S, Author, Strategy for Sustainability. Correspondent for http://TheAtlantic.com
#13: Alice Korngold, @alicekorngold,
CEO. Author: A Better World, Inc.: How Companies Profit by Solving Global Problems…Where Governments Cannot. Blog @FastCompany #CSR #corpgov #ABetterWorldInc
#14: John Friedman, @JohnFriedman,
I help companies live their values & tell their authentic stories. Huffington Post sustainability blogger.
#15: Neil Hawkins, @neilchawkins,
VP Sustainability & Environment, Health, & Safety (EH&S) for Dow. Champion for Sustainable Business, Collaboration, and Global Ecosystems. Opinions are mine.
Read the full article here.
Photo © Shutterstock / Jakub Zak