Michelle Obama, First Lady of the United States, has been committed to promoting better nutrition and healthier lifestyles for several years. With her programme “Let’s Move!”, which was launched in 2010, she targets children in schools and high schools, with the aim of raising a “healthier generation of kids,” in a country where obesity has reached worrying levels, particularly among younge people. To promote her message, Michelle Obama has enlisted the help of popular role models: in 2011, Beyoncé Knowles made an energizing video clip to encourage the children of America to “move their bodies”… and the First Lady herself danced the routine in several schools.
A few weeks ago, a new initiative was launched as part of the “Let’s Move!” programme.
It is called “Drink Up”, and it is based on the very simple idea that “you are what you drink.”
The idea is thus to tell the children, but also their parents, about the virtues of water, and to encourage them to choose water when they get thirsty. “Since we started the Let’s Move! initiative, I’ve been looking for as many ways as possible to help families and kids lead healthier lives. I’ve come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water,” said First Lady Michelle Obama. You can learn more by watching this video on Drink Up’s website.
A project close to Danone and evian’s mission
it is only natural for its water brand evian to support this operation, by “integrating the initiative’s logo on products, through public events, via print, digital, social and out of home media efforts, and through funding,” according to the official press release.
As a matter of fact, the involvement of private stakeholders is an important part of the project, as it is the result of a collaboration between the “Partnership for a Healthier America and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often.” Just as the decrease in obesity rates among low-income pre-schoolers shows that the awareness campaign on obesity is starting to pay off, we should see results of the “Drink Up” initiative in years to come. And of course, you can see them now in you everyday life if you do drink up!
Cover photo from the video on youarewhatyoudrink.org