Danone’s initiatives to foster circular economy

Summary

Danone and the Ellen MacArthur Foundation announced a partnership aimed at accelerating the global transition to a circular economy. Take a look at some circular projects set in by Danone over the last years.

18Jan.
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Vulcan Ecosupply Wexford

Ireland is home to a joint initiatives aimed at reducing the environmental impact of Danone’s plants, while creating social and economic value. In Wexford, on the south-eastern shore of the island, spray driers operate to create products in the Nutricia range (these products are intended for the nutritional management of diseases and medical conditions): the machines dry the milk that is later used in Nutricia products. Over the past couple of years, Danone’s business unit in Ireland has decided to address the environmental impact of these driers – i.e. to reduce it by creating a greener energy mix for its plants.

Wexford

The “Vulcan Ecosupply Wexford” project encourages local production of biomass through setting up groups of biomass producers. Through partnerships with local entities, the supply chain was given both an environmental goal – to be sustainable – and a social goal – to help preserve local farming activity weakened by the imminent end of the government’s tree planting subsidy plan. Danone’s Wexford factory has also become an effective and integral part of its local ecosystem by establishing strong, high- quality relationships upstream.

Learn more about the project on http://ecosysteme.danone.com/project/wexford-biomass/

Novo Ciclo

In 2011, in collaboration with Brazilian association INSEA and with the support of the Ecosystem Fund, Danone Brazil initiated Novo Ciclo, a project to tackle recycling issues in the Minas Gerais province. The project was launched to remedy the situation of waste pickers, working in harsh conditions and with no social coverage. Then, it allows to reuse recyclable materials from Bonafont and Danone Dairy while securing their recycled plastic supply chain.

Novo ciclo

The project benefits from the expertise of INSEA, an institute specialising in recycling and social inclusion for waste pickers. It aims to develop a social model that favours entrepreneurship among the waste pickers, as well as organising and professionalising recycling cooperatives. In 2011, when it was first launched, the project’s goals were to engage local authorities, structure the collection chain and improve waste pickers’ working conditions and productivity. The good results have encouraged Novo Ciclo to scale up its ambitions and enter a second development phase: the idea now is to further public authority engagement. The government has shown an interest in the initiative because it improves the management of open landfills while affirming the value of the waste pickers’ work, thus supporting their reinsertion in society

Learn more about this project on http://ecosysteme.danone.com/project/catadores/

Evian Terragr’Eau

How can the Evian mineral water resource be protected and agricultural development ensured in the long-term? For a consortium of around 40 farmers, 16 towns and the Evian Water Company, the solution lies in Terragr’Eau. This project involves an innovative methanization facility based on a process that treats and recovers effluents from livestock farms. For the farmers, who are under considerable pressure in economic and regulatory terms, methanization is a sustainable alternative that reduces the risk of pollution.

Terragr'eau
Terragr'eau 2

Through its methanization project, Terragr’Eau is designed to control the fertilization of soils of all the surface of water infiltration area – Evian’s impluvium – being around 35 km2. While preserving the quality of the site’s drinking water, Terragr’Eau promotes the sustainability of local agriculture and will allow in the long term to contribute to the district’s development by creating eleven jobs.

Learn more about this project on http://www.danone.com/fileadmin/EN_CP_TerragrEau.pdf

Rebotella

In 2015, Villavicencio — one of Danone’s natural mineral water brands in Argentina — launched Rebotella, the first 100% recyclable bottle made with 50% recycled plastic. The launch was backed with a television campaign that starred popular Argentinian actor Ricardo Mario Darín promoting the importance of waste collection and recycling.