Sustainable behaviour by design

Marketing and communication are not the only way to make consumers aware of sustainability challenges. As many people are simply too busy to succumb to even the most sophisticated sustainability messages,…

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Can upcycling change the industry?

Ever since the book Cradle to Cradle was published, ten years ago, the concept of upcycling has developed into an increasingly-prevalent trend. It could be now on the verge of upscaling, and transforming…

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